Zoostalgia Can Design and Pictch Project
Group: Ana Madrid, and Yui Tagawa
Ana’s Role: Designer, and Illustrator
Yui’s Role: Designer, Researcher
Client: Longslice Brewery X Toronto Zoo
About
We created special Toronto Zoo designs for long-slice beer cans and other promotional materials, aiming to evoke the audience’s nostalgic memories of childhood visits to the zoo. The design elements will include the Toronto Zoo logo and animals, inspired by an 80s theme. In the 80s, the current main target audience used to be children who visited the zoo on school trips or with family and friends. For this project, the designs are based on three icons of the Toronto Zoo and their habitats, where the illustrations will be colorful and inspired by famous singers, and retro style of the 80’s and 90’s
Animals: Lion: inspired by Fitan the lion of The Toronto Zoo (80’s rock start), Gorilla: inspired by Charles the gorilla of The Toronto Zoo (disco style), Polar Bear: inspired by Juno the polar bear of the Toronto Zoo (Retro Girly style)
“ZOOSTALGIA: Crafting 80’s memories in every sip”
Can Coasters are inspired by each beer can with the information about each animal habitat and the donation that will be provided to the zoo from the brewery business.
Our social media campaign immerses audiences in the ’80s-themed Toronto Zoo experience. Through interactive content and behind-the-scenes peeks, we spark excitement and drive engagement, building anticipation for the zoo’s proposal pitch.